New platform will enable the hundreds of thousands of licensed insurance producers in the US to offer life insurance products that are fully digital and bought within minutes

Sproutt the life insurance company that uncovers the 'hidden' healthy aspects in everyone today announced the launch of Sproutt SmartLife for Agents enabling insurance producers in the US to offer life insurance products in the fastest and most convenient way The new platform employs Sproutt's proprietary predictive Smart Routing technology to enable modern insurance producers to provide the best possible product to the most customers – helping close the 'needs gap' of 41 million Americans needing but lacking life insurance

COVID-19 not only led to a spike in life insurance demand but also accelerated the already growing transition to digitalization In a recent survey of independent insurance agents and brokers 96 percent said their customers are looking for more digital tools than they were pre-pandemic In fact agents saw an 11 percent increase in customers making purchases fully online Sproutt SmartLife for Agents is bridging this virtual gap providing access to digital life insurance policies for both sellers and consumers alike

During the pandemic brokers and agents approached us directly requesting that we provide them access to our platform said Yoav Shaham CEO & Co-Founder of Sproutt and by Leveraging data from thousands of policies to inform our artificial intelligence technology we were able to build a one-of-a-kind predictive sales tool for agents - we call it Smart Routing

In the wake of the pandemic 58% of insurance CIOs indicated that they had increased their funding of digital innovation through 2025 This move to the digital space created new data streams and led to more seamless faster processes surrounding purchasing insurance for insurance producers and customers Sproutt's Smart Routing leverages these digital resources to empower agents to make data-driven decisions that best serve their customers' needs The ability to predict in real-time the acceptance chances for a specific customer based on their unique attributes maximize agents' effectiveness while ensuring that each customer has access to the best insurance solution and optimal buying experience 

Predictive analytics along with the use of big data and AI for rules-based underwriting have modernized the risk assessment process for life insurance leading to rapid policy issuance for consumers As Sproutt's Smart Routing technology matures the company is able to introduce a new distribution paradigm: Sproutt SmartLife for Agents enables life insurance producers to provide for 95% of all consumers' life insurance needs on one smart portal wherever consumers prefer

We aim to provide our eIndependent Agents with holistic solutions to meet their customers' life insurance needs said Marty Mendoza Sr Director of eIndependent at eFinancial With Sproutt SmartLife for Agents we've enhanced our digital offering to make it even easier for independent agents to provide their customers fast easy and affordable life insurance options

Sproutt SmartLife for Agents creates new advantages for agents including: 

• Rapid risk assessment: agents can utilize Sproutt's proprietary Smart Routing to best match a customer's risk profile to the most suitable product instantly improving their placement rate while also enhancing the customer experience
  
  
• Dynamic customer solutions: Sproutt SmartLife for Agents enables agents to fulfill 95% of all consumers' insurance needs by leveraging technology and offering instant decisions through fully underwritten products
  
  
• Increased market penetration: agents can sell their way with Sproutt SmartLife for Agents including 100% digitally in-person over-the-phone or on their mobile device Sell 24/7 with our customer-direct capabilities
  
  
• Save time and increase revenue: Sproutt SmartLife for Agents leverages technology to enable rapid policy acquisition saving agents valuable time A full end-to-end solution for agents

To find out more about Sproutt SmartLife for Agents please click here 

About Sproutt: 

Sproutt is a new kind of life insurance company that uncovers and rewards the 'hidden' healthy behaviors in everyone Using AI technology Sproutt's Quality of Life Index (QLI) assesses behaviors that reflect healthy living – movement sleep emotional health nutrition and overall lifestyle balance – to personalize life insurance policies for each customer Sproutt sells its policies direct-to-consumers as well as through agents and brokers via its SmartLife for Agents Backed by State of Mind Ventures Moneta VC FinTLV Guardian Life MS&AD Ventures MoreTech Ventures Harel Group Menora Mivtachim Raptor Group and Falcon Edge Capital Sproutt's business operations are based in New York with an R&D center in Tel Aviv